At nuCamp, the mission has always been simple yet powerful: to build with quality, care for customers, and treat people like family. That philosophy has guided the company from its earliest days and continues to shape its reputation in the RV industry today.
In 2025, nuCamp celebrates its 20th anniversary. To honor this milestone, the company is reflecting on the reputation it has built over two decades of innovation, craftsmanship, and community.
“We have to push for quality all the time,” said founder Joe Mullet. “That is the mission. The vision. It has to stay, and that’s what we’ve done over the years.”
Doing the Right Thing
From the beginning, nuCamp was built on the principle of always doing the right thing. “Always do the right thing” is one of the company’s four core values, proudly displayed on the walls of its Sugarcreek, Ohio, manufacturing facility.
“My dad started the company, and one of the main core values was always do the right thing, and we’ve built our whole company around this concept,” explained Jesse Mullet, nuCamp’s president and CEO.
One of the earliest examples of that value in action came when Joe personally delivered a replacement trailer to a customer in California. He made at least three trips out west in those early years, each time to ensure a customer was taken care of. “Even though it wasn’t necessarily something we had to do, it was something that was important to Dad,” Jesse recalled.
Now leading the company himself, Jesse continues to follow in those footsteps. At a recent TAB and Friends gathering at Salt Fork State Park in Ohio, he heard about a camper with a sink leak. Within an hour, he had tracked down the necessary parts and fixed the faucet on-site.
“That’s the type of stuff that has made nuCamp,” Joe reflected.
That hands-on, personal approach has become part of nuCamp’s DNA. Joe still remembers fixing a stubborn plumbing issue at a rally in Arizona when no one else could. “To me, it was fun. I didn’t do it for publicity. There was a need, so you take care of the need.”
Providing an Exceptional Customer Experience
That same commitment extends to nuCamp’s Service Center, expanded in 2022, and its dedicated Customer Experience Team.
“When there are things that do go wrong, we try to be there for them,” said technician David Miller. “I just feel like there’s a friendship and a relationship there that is very important. It’s something I don’t see at a lot of companies, and that’s something I really admire.”
The Customer Experience Team includes three full-time team members who respond to calls and emails, offering direct support to nuCamp owners.
Product Innovation Engineer and Cirrus Truck Camper owner Tanner Guy believes this responsiveness sets nuCamp apart. “One thing that separates us above other manufacturers in our space is the quality and the care that we give to you even after you purchase the product. You can call us, you can email us, and there’s going to be someone — a real person — that answers the phone.”
Dealers have noticed, too. PJ Buerger, owner of Princess Craft RV in Texas, praised nuCamp’s commitment to both customers and dealer partners. “They really care about their customers. By caring about them, I don’t mean just take care of their warranties — they really connect with them. They like to be part of the community. That’s pretty unique in this business, and it sets nuCamp apart.”
Raising the Bar
Quality has always been at the forefront of nuCamp’s mission.
“Quality is always at the forefront of everything we do here,” Jesse emphasized. “It starts with a clean environment. Secondly, when we look at quality, it’s about the components that we use. We don’t ever cut corners on the components we use in our campers, as well as the workmanship we put into them.”
To back up that promise, nuCamp pulls 25% of all units for an additional 120-point inspection at the Service Center, ensuring each camper meets the highest standards.
Continuous innovation has also strengthened quality. Production Manager Kyle Beachy explained how processes have evolved: instead of assembling cabinetry and components on the line, the support department now preps everything in advance — from unboxing microwaves to pre-connecting plumbing and wiring.
Bringing processes like lamination in-house has also given nuCamp greater control. “If the control is in your hands, you’re not at the mercy of a vendor,” Kyle said. “You can control what is good enough or what isn’t.”
Partnerships Built on Trust
nuCamp’s dealer network of more than 70 locations across the U.S. and Canada has played a key role in expanding its reach. Dealers praise not only the campers themselves but also the consistency of craftsmanship.
“We’ve watched them grow, and we’ve grown with them,” said Mike Hartley of Hartley’s Auto and RV Center in New York, who began carrying nuCamp products in 2011. “… The warranty has been some of the best in the industry, which we don’t have a lot of because they build the campers 100%. When we get them on the lot, they are ready to go.”
PJ from Princess Craft added, “nuCamp’s reputation in the industry is extraordinary. They have a product that really no one expected to become quite so iconic. Their reputation, their product, really defines what a small trailer, a teardrop, could be.”
Cody Kneupper, general manager at the Katy location, echoed PJ’s sentiments. He added that nuCamp goes a step beyond producing a high-quality RV by also listening to customer feedback and implementing it into future designs and model year changes.
“nuCamp listens to the customer and tries to develop new ideas, new floor plans that relate to what the customer wishes to have,” he said. “I think what sets nuCamp apart from other manufacturers. They are not just a mass-produced item.”
Other dealers echoed those sentiments, pointing to nuCamp’s ability to listen, innovate, and stand firmly behind their products.
“They really work on quality and customer satisfaction, but they’re also not afraid to give me a call if there’s ever an issue and solve it as soon as possible to get our customers back on the road and happy campers,” said Matt Veurink, owner of Veurink’s RV Center.
Owners Who Notice the Difference
For owners, the difference is clear.
“The quality is phenomenal…just the way they’re built, the way they’re put together, and the way they last,” said Tanner, who owns both a Cirrus 620 and a Cirrus 920.
Blythe Jones chose a TAB 320 CS for its quality craftsmanship, citing dovetailed drawers and cabinetry. “We only want to buy it once, so it has to be able to take a licking and keep on ticking. Everything we saw about the build quality on this said that would happen.”
Owner Dawn Harris shared a similar perspective after owning several different brands. She went from a TAB 320 to a larger travel trailer by another brand before returning to nuCamp in a TAB 400. Now, Dawn has found her perfect home on wheels in the 400, which is just large enough for her needs with the counter space and storage she desired.
“nuCamp products have better cabinetry, they’re built better, they’re easy to tow… I think that the employees at nuCamp really take pride in their work, and they really do their best to make a very high-quality camper.”
Jenn Grover, the TAB 360 ambassador, summed up her experience in one word: “The word I used this week was exceptional. It’s not like what you would see from a lot of other manufacturers who are just cranking them out at a high volume.”
She used the TAB 360 as a perfect example of nuCamp’s commitment to quality and providing a good customer experience. The TAB 360 was designed based on owner feedback for those who desired a twin bed layout, a larger fridge, and a slightly taller and wider camper than the iconic TAB 320.
Jenn said the details in the TAB 360 show nuCamp thought about the end user throughout the design process, creating a camper that has “an attention to detail other campers didn’t have.”
For Scott Houseman, it was love at first sight with his TAB 320. “When I looked at the TAB, I kind of fell in love. It just struck me as a much better built, happier camper than most of the other ones I saw out there.”
And as TAB 360 owner Mamie Konarski put it: “I know that they’re a little pricier than what most people would want to spend, but the quality is there. The back-up service is there; the community is there.”
More Than a Product
At its core, nuCamp’s story is about more than producing campers. It’s about building relationships, fostering community, and creating a legacy of trust. For 20 years, nuCamp has stayed true to its mission — and that reputation continues to inspire confidence among dealers, owners, and adventurers across the country.
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